The first of its kind: the virtual Eurovision Song Contest Rotterdam 2021. We figured… if the world cannot come to Rotterdam, Rotterdam will come to the world! A virtual event where millions of visitors can indulge themselves in this iconic event and city, open to all, 24/7, for free!
It is a place where people meet, enjoy performances together, dance, receive make-up tips for their best Eurovision look, cruise through Rotterdam virtually, wander through iconic places and feel the vibe of the city!
The CMS also plays an important role in the development. By using Contentful, editors were able to adjust the content accordingly. For this we have used Contentful. This turned out to be a successful addition. This means that editors have the option to adjust content accordingly. Certainly in the current reality, where it is difficult to think ahead with the ever-changing measures, this comes in handy. At one moment the audience may not be physically present, the next day, the number of physical visitors allowed changes and the line-up changes accordingly. All this requires a system that easily moves with the real world - a digital twin of the Eurovision Village that is well linked to the 3D environment.