Zales Jewelers 3D Diamond

The Virtual Wild created this product viewer for our client Zales. Their store associates needed a better way to show off the tiny details that make this new diamond better than traditional ones. So we built this three.js based experience, deployed it to their site, and since it’s a webpage, their store associates can use it in person on their iPads.

The Zales site receives around 2-5 million visitors a month, and over 300 stores are using this new tool now.

We’re extremely proud of the work and pushing what real-time refraction and shaders can do with three.js to make diamonds look as realistic as possible.