Combined with WebXR our platform uses this “media format” for industrial training, service, sales and after sales knowledge transfer.
It’s combined with a React front-end for all 2D devices, and a canvas based UI system for all VR headsets. Needless to say, through the web based links, it works on all devices and has an adapted UX system for each environment.
Animations and interactivity (clicking on components) are created in Blender in a single file with the 3D model, where a specific file structure allows our system to automatically generate the final multi-step interactive experience.
btw: you can even start Multi-user sessions and moderate with friends if you want to
Enjoy playing around 
*edit: https://aucta.io/demo
gotta finish that coffee first haha